Automatically Analyze Jotform Responses with AI Wizard 📝🧙

Forms and Surveys

Spreadsheets and Databases

Adam Browder

October 2, 2025

When businesses collect customer feedback with Jotform, they often struggle to turn long answers into actionable insights. With Workload, you can Analyze Jotform Responses with AI, instantly classify feedback as positive or negative, and save results into Google Sheets—making data review faster and more reliable.

This automation saves your team hours of repetitive work, ensures you capture every insight, and keeps your data ready for reporting. The AI Wizard interprets raw feedback into clear results, while Google Sheets organizes everything in real time.

Instead of wasting time reading through lengthy responses, your team can focus on improving customer experience and spotting trends. Each new submission goes straight into Google Sheets with its sentiment label, giving you a live record of customer feedback.

By the end of this setup, you’ll build an automation that connects Jotform, AI Wizard, and Google Sheets—so every response is interpreted, classified, and recorded without extra effort.

🧩 Essentials

📋 Jotform
Collect submissions and feedback from customers, employees, or prospects.

📊 Google Sheets
Log structured results into a live spreadsheet for easy tracking and reporting.

🤖 Workload (free or paid)
Build, run, and manage your automation—no code needed.

💡 Why Automate

🔎 Instantly interpret feedback
Turn Jotform responses into clear positive/negative sentiment automatically.

📑 Centralize customer insights
Save submissions into Google Sheets for team-wide access.

📉 Catch issues early
Identify negative reviews right away to resolve problems quickly.

⚙️ How to Analyze Jotform Responses with AI Wizard

Apps expect data in different formats—like dates, names, or labels. Workload’s built-in AI Wizard lets you clean or adjust data between steps. If your trigger already sends clean data, you can skip formatting altogether.

Step 1: Create a New Automation (Workload)

Open the Workload dashboard and click Create Workflow.

Workload dashboard with the Create Workflow button highlighted to begin building a new automation.

Give your automation a title (ex: Jotform → AI → Sheets).

Naming a new automation in Workload titled “jotform to wizard to sheets.”

Step 2: Set Up a Trigger (Jotform)

Click inside the Trigger box and choose the app Jotform.

Selecting Jotform as the trigger app inside the Workload editor.

Select the event New Form Submission.

Choosing New Form Submission as the Jotform trigger event in Workload.

Click Sign in to connect your Jotform account if you haven’t done so already. For help, follow our step-by-step guide on how to connect Jotform to Workload. Once connected, click Continue.

Connecting a Jotform account to Workload to authorize automation setup.

Choose the form you want the trigger to monitor (ex: Customer Feedback Form), then click Continue.

Selecting a Jotform form ID inside the Workload trigger setup to capture submissions.

Click Test Trigger to pull in sample data.

Testing the Jotform trigger step to pull in recent form submission data.

Confirm you see a response, then click Continue.

Successful Jotform trigger test showing captured form data details.

Note: The Jotform trigger provides raw text, but you need AI Wizard to interpret and structure it into useful outputs.

Step 3: Add Step to Interpret Feedback (AI Wizard)

Click into the action step and navigate to the TOOLS menu. From there, select AI Wizard by Workload.

Adding AI Wizard by Workload as the next action step in the automation builder.

Choose the event Prompt Your Data.

Selecting the Prompt Your Data event for AI Wizard in Workload automation builder.

In the Input Data field, select the long-text answer from your Jotform trigger.

Mapping Jotform submission data into AI Wizard input fields in Workload.

Next, write your prompt (ex: “Analyze this answer and return either Positive or Negative”). You can write any prompt you want to tell it how you want the data analyzed. Once finished, click Continue.

Writing the AI prompt to analyze Jotform responses as positive or negative.

Click Test Action.

Testing the AI Wizard action with Jotform submission feedback text.

Click Continue after confirming the response.

Confirming AI Wizard successfully interpreted the Jotform response as negative.

Step 4: Add Step to Log Results (Google Sheets)

Click the + icon to add a new step and then select the Google Sheets app.

Adding Google Sheets as the next action step in the automation workflow.

Choose the event Create Spreadsheet Row then click Continue.

Choosing Create Spreadsheet Row as the Google Sheets action event.

Hit Sign in to connect your Google Sheets account if you haven’t done so already. For help, follow our step-by-step guide on how to connect Google Sheets to Workload. Once connected, click Continue.

Connecting a Google Sheets account to Workload to enable data logging.

Pick the spreadsheet and worksheet where you want to save the results.

Selecting the target spreadsheet and worksheet where Jotform results will be stored.

Now, map the fields you want to include in the Google Sheets row by clicking + Add to in the rowData box. You can add as many as you need for each column you want to add data to. Once you have finished, click Continue.

Note: The available fields available are determined by the worksheet you choose so the columns will be different from those used in our example.

Name → from Step 2 – Jotform submission
Email → from Step 2 – Jotform submission
Full Response → from Step 2 – Jotform submission
Sentiment → from Step 3 – AI Wizard

Mapping Jotform fields and AI Wizard outputs into Google Sheets columns.

Now click the Test Action button.

Testing the Google Sheets action to insert Jotform and AI Wizard results into a row.

Verify the row appears correctly in Google Sheets with all fields mapped, then click Continue.

Successful Google Sheets test confirming a new spreadsheet row was created with interpreted feedback.

Step 5: Test and Activate the Automation (Workload)

Open Google Sheets to confirm your test row saved properly.

Google Sheets showing logged Jotform submissions with names, emails, full responses, and AI analysis results.

Return to the Workload Editor and check that each step has a green light. Then, switch the automation On.

Activating the full automation in Workload so new Jotform responses are analyzed and saved to Google Sheets automatically.

* Your system is now live—every time someone submits your Jotform, the response will be analyzed with AI and logged instantly in Google Sheets.

🚀 Start Building with This Template

🎨 Make It Yours

Want more flexibility or to add your own personal style? Try these customization ideas:

🎯 Classify beyond positive/negative
Use AI Wizard to rate answers on a 1–5 scale or tag them with themes like “service,” “pricing,” or “product quality.”

📎 Log extra form fields
Add columns in Google Sheets for phone numbers, order IDs, or any other Jotform fields you collect.

💬 Summarize responses automatically
Instead of just sentiment, have AI Wizard generate a one-line summary of each submission.

🔀 Split sheets by response type
Send positive and negative feedback into separate tabs in Google Sheets for easier reporting.

📊 Expand This Automation Into a Complete Feedback Management System

Once new Jotform responses are analyzed with AI and logged in Google Sheets automatically, you can expand the automation to make it even more powerful:

🚨 Send alerts for negative reviews
Notify your team in Slack or email when a negative response appears so they can act immediately.

🗂️ Auto-tag responses in a CRM
Push Jotform submissions into HubSpot, Salesforce, or another CRM with the sentiment label attached.

📊 Build a live dashboard
Connect your Google Sheet to Looker Studio or another BI tool to visualize trends over time.

📝 Create follow-up tasks automatically
Send action items into Google Tasks or Todoist whenever a new response requires attention.

🧠 Learn More

🎓 Visit Workload University
Explore in-depth tutorials and automation strategies.

🆘 Browse Setup Guides in Workload’s Help Center
Step-by-step instructions for connecting apps like Jotform and Google Sheets.

📋 Browse More Jotform Automation Tutorials
Discover more ways to streamline forms.

📊 Browse More Google Sheets Automation Tutorials
Learn how to keep your data organized automatically.

🎥 Video Walkthrough

Want to see this automation built step by step? Watch the full tutorial on Workload’s YouTube channel.

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