Create HubSpot Contacts from Google Sheets Rows Instantly 👥
Adam Browder
September 23, 2025
Leads often start in a simple spreadsheet, but they belong in your CRM where the team can act fast. With Workload, you can build a customized automation that instantly creates HubSpot Contacts from Google Sheets rows. Each record includes names, emails, phone numbers, and company details. No copy-paste. No missed opportunities. Just clean data flowing straight into HubSpot the moment you add it.
Each spreadsheet row becomes a HubSpot contact with the right fields mapped—names, addresses, phone numbers, and company details. Your CRM fills in automatically without extra effort from your team.
Automation speeds up your process and reduces mistakes. Sales and marketing stay aligned with up-to-date data. Leads never slip through the cracks. By creating HubSpot Contacts from Google Sheets automatically, you keep HubSpot running smoothly and free up time for more important work.
🧩 Essentials
📇 HubSpot Account
Stores and manages your contacts, companies, and deals.
📊 Google Sheets Account
Tracks leads and organizes new rows of data.
⚙️ Workload Account (free or paid)
Build, run, and manage your automation—no code needed.
💡 Why Automate
⏱️ Save Time on Lead Entry
New spreadsheet rows create HubSpot contacts instantly
📇 Keep Contact Records Complete
New lead data flows straight into the correct HubSpot fields.
✅ Prevent Duplicates and Errors
AI formatting cleans data before it lands in your CRM.
⚙️ Build a HubSpot Contacts from Google Sheets Rows Automation
Apps expect data in different formats—like dates, names, or labels. Workload’s built-in AI Wizard lets you clean or adjust data between steps. If your trigger already sends clean data, you can skip formatting altogether.
Note: The video may show steps in a different order. This guide reorders them for clarity and best practices.
Step 1: Create a New Automation (Workload)
Open the Workload dashboard and click Create Workflow.
Give your automation a title (ex: “Google Sheets Rows to HubSpot Contacts”).
Step 2: Add a Trigger (Google Sheets)
Click inside the Trigger box and select Google Sheets.
Choose the event New Spreadsheet Row.
Click Sign in to connect your Google Sheets account if you haven’t done so already. For help, follow our step-by-step guide on how to connect Google Sheets to Workload. Once connected, click Continue.
Select the spreadsheet you want to use, then pick the correct sheet (ex: “Leads” and “Sheet1”), then click Continue.
Click Test Trigger to pull in sample row data. Once you get a successful response, click Continue.
Step 3: Split Full Name into First and Last (AI Wizard)
Note: The trigger provides a full name in one field. You’ll need to split it into first and last names for HubSpot.
Click into the action step, open the Tools menu and select AI Wizard by Workload.
Choose the event Format Data then click Continue.
For Input Data, select the Name field from Step 2. In the prompt, enter: “Split this into first name and last name” then hit Continue. Next, click Test Action to confirm you receive separate first and last name outputs.
Once you get a successful response, click Continue.
Step 4: Split Address into Components (AI Wizard)
Note: The spreadsheet stores the full address in one field. HubSpot requires separate fields for street, city, state, and ZIP.
Click the + icon to add another step. Then, choose the AI Wizard by Workload from the Tools menu.
Next, choose the event Format Data, then click Continue.
For Input Data, select the Address field from the trigger.
In the prompt, enter: “Split this into street address, city, state, and zip code” the hit Continue.
Now, click Test Action to confirm you receive separate outputs. Once you get a successful response, click Continue.
Step 5: Format Phone Number (AI Wizard)
Note: The spreadsheet phone number may not match HubSpot’s required format.
Click the + icon to add another step and choose AI Wizard by Workload and select Format Data from the TOOLS menu.
Choose Format Data as the action event, then click Continue.
In the Input Data field, select the Phone Number field from Step 2. In the prompt, enter: “Format this phone number into international standard format”. Now hit Continue.
Click Test Action to confirm you receive a properly formatted phone number. Once you receive a successful response, click Continue.
Step 6: Create Contact (HubSpot)
Click the + icon and choose HubSpot as the action app.
Select the event Create Contact and then hit Continue.
Click Sign in to connect your HubSpot account if you haven’t done so already. For help, follow our step-by-step guide on how to connect HubSpot to Workload. Once connected, click Continue.
Now, map the fields that you want to use to create the HubSpot contact:
- First Name → from Step 3 (AI Wizard)
- Last Name → from Step 3 (AI Wizard)
- Street Address → from Step 4 (AI Wizard)
- City → from Step 4 (AI Wizard)
- State → from Step 4 (AI Wizard)
- Zip Code → from Step 4 (AI Wizard)
- Phone Number → from Step 5 (AI Wizard)
- Email Address → from Step 2 (Google Sheets)
- Company Name → from Step 2 (Google Sheets)
- Annual Revenue → from Step 2 (Google Sheets)
When you have finished mapping, hit Continue. Now, click Test Action to confirm the contact is created successfully in HubSpot.
Now that you have a successful response, click Continue.
Step 7: Test and Activate the Automation (Workload)
Check your HubSpot account to verify the new contact appears with the correct details.
Return to the Workload editor and make sure all steps have a green status indicator. Finally, switch the automation On to begin running it in production.
🎨 Make It Yours
Want more flexibility or to add your own personal style? Try these customization ideas:
🔍 Filter for Qualified Leads
Only send rows into HubSpot when they include specific criteria, like company size, budget, or lead source.
📧 Add Personalized Email Triggers
After creating the contact, send a Gmail welcome email to confirm receipt and start the relationship instantly.
🏷️ Tag Contacts by Source
Automatically add a “Google Sheets Import” property or custom tag in HubSpot so you can track where each contact originated.
📊 Log to Google Sheets Archive
Keep a second sheet that records the time, status, and HubSpot contact ID for every sync, creating a reliable audit trail.
⚡ Expand This Automation Into a Complete Lead Process
Once contacts are flowing into HubSpot, you can expand the automation to make it even more useful:
📁 Track Outreach in a Log Sheet – Record contact ID, owner, and first-touch date in a separate Google Sheet for reporting.
🗓️ Add Events to Google Calendar – Schedule a discovery call automatically and place it on the team calendar for visibility.
🔔 Alert Your Team in Slack – Send a notification to your sales channel whenever a new HubSpot contact is created.
✅ Create Follow-Up Tasks – Add a task in Todoist or Google Tasks so reps always remember to follow up.
🧠 Learn More
🎓 Workload University – Watch tutorials and learn automation step by step.
🆘 Workload Help Center – Browse setup guides and troubleshooting tips.
📊 More Google Sheets Automations – Discover other ways to streamline spreadsheets.
🤝 More HubSpot Automations – Connect HubSpot with your favorite tools.
🎥 Video Walkthrough
Want to see this automation built step by step? Watch the full tutorial on YouTube:
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