Sync HubSpot Contacts to Google Sheets 👨‍💼

CRM and Contacts

Spreadsheets and Databases

Adam Browder

September 19, 2025

When a sales rep adds a new contact in HubSpot, the details often need to reach the team right away. Typing them into a spreadsheet by hand wastes time and creates mistakes. With Workload, the automation for HubSpot Contacts to Google Sheets logs every new record instantly in a shared sheet.

The automation sends data like name, email, phone number, street address, revenue, company, and creation date. Each detail drops neatly into a new row in Google Sheets. The team always has a clean record ready for reporting, tracking, or collaboration.

This setup saves time, improves accuracy, and makes sure nothing slips through the cracks. You stop juggling between tools and let Workload keep contact data complete and up to date.

🔌 Essentials

📇 HubSpot
Stores your contact and company details for sales and marketing teams.

📈 Google Sheets
Holds your structured contact records for reporting, collaboration, or backups.

🤖 Workload (free or paid)
Build, run, and manage your automation—with no code necessary.

💡 Why Automate

⏱️ Save time — Stop entering contact data by hand and let the automation handle it in seconds.

✔️ Improve accuracy — Remove copy-and-paste mistakes with consistent, reliable data transfers.

📂 Stay organized — Keep every contact detail structured and ready in Google Sheets.

🤝 Boost collaboration — Give your team instant access to the latest contact records.

⚙️ Build a Sync HubSpot Contacts to Google Sheets Automation

Apps expect data in different formats—like dates, names, or labels. Workload’s built-in AI Wizard lets you clean or adjust data between steps. If your trigger already sends clean data, you can skip formatting altogether.

Step 1: Create a new automation (Workload)

Open the Workload dashboard and click Create Workflow.

Workload dashboard highlighting the “Create Workflow” button to begin building a new automation.

Enter a title such as HubSpot Contacts to Google Sheets.

Naming the automation “new contact in HubSpot to Google Sheets” in the Workload editor.

Step 2: Set up the trigger (HubSpot)

Click inside the trigger box and select HubSpot.

Selecting HubSpot as the trigger application in the Workload editor.

Choose the trigger event New Contact. Then click Continue.

Choosing “New Contact” as the trigger event for HubSpot in Workload.

Click Sign in to connect your HubSpot account if you haven’t done so already. For help, follow our step-by-step guide on how to connect HubSpot to Workload. Once connected, click Continue.

Connecting a HubSpot account in Workload to enable contact-based automations.

Click Test Trigger to pull in sample data.

Confirm you see contact details in the test response, then click Continue.

Successful trigger test showing HubSpot contact details ready to pass into Google Sheets.

Step 3: Add the action (Google Sheets)

Click into the action step and select the app Google Sheets.

Selecting Google Sheets as the action app in Workload.

Choose the event Create Spreadsheet Row.

Choosing “Create Spreadsheet Row” as the action event in Google Sheets.

Click Sign in to connect your Google Sheets account if you haven’t done so already. For help, follow our step-by-step guide on how to connect Google Sheets to Workload. Once connected, click Continue.

Connect your Google Sheets account to Workload to Sync HubSpot Contacts to Google Sheets.

Choose your spreadsheet and worksheet from the dropdown menus.

Select the spreadsheet and worksheet in Google Sheets where new contacts will be stored.

Now, map your fields by clicking + Add to in the rowData box for each column:

Contact Name → First Name + Last Name (from Step 2 – HubSpot)
Email Address → Email (from Step 2 – HubSpot)
Street Address → Street, City, State, Zip (from Step 2 – HubSpot)
Phone Number → Phone (from Step 2 – HubSpot)
Expected Revenue → Annual Revenue (from Step 2 – HubSpot)
Company → Company Name (from Step 2 – HubSpot)
Date Created → Create Date (from Step 2 – HubSpot)

Once you have mapped all of the columns, click Continue.

Map fields such as First Name, Last Name, and Email to Google Sheets columns.

Test the action to send sample data into your spreadsheet.

Test the Google Sheets action to verify HubSpot contact data is passed correctly.

Once you get a successful response, click Continue.

Review the test results and click Continue to finalize the Google Sheets action.

Check Google Sheets to confirm a new row appears with the mapped values.

Confirm that HubSpot contact details appear in the correct row.

Step 4: Activate your automation (Workload)

Return to the Workload editor and verify each step has a green dot. Then switch the automation On.

Toggle the switch to activate the automation and Sync HubSpot Contacts to Google Sheets.

* Now every time a new contact is added in HubSpot, Workload will create a corresponding row in Google Sheets automatically.

🚀 Start Building with This Template

🎨 Make It Yours

Want more flexibility or to add your own personal style? Try these customization ideas:

Track Deal Revenue
Map HubSpot’s revenue field into your sheet so you can sort and report by potential deal value.

Separate Tabs by Team
Send marketing-owned contacts to one tab and sales-owned contacts to another for cleaner collaboration.

Add Creation Timestamps
Include the exact date and time a contact was created in HubSpot to monitor lead flow trends over time.

🚀 Turn “Sync HubSpot Contacts to Google Sheets” into a Complete System

This automation is just the starting point. Once your contacts are flowing from HubSpot into Google Sheets, you can expand it into a full productivity system:

Send Notifications
Alert your team in Slack or Microsoft Teams whenever a new contact row is added.

Log to Dashboards
Feed contact data from Google Sheets into a reporting tool or BI dashboard for real-time analytics.

Schedule Follow-Ups
Push new contacts into Google Calendar or Todoist with reminders for timely outreach.

Automate Emails
Trigger a welcome or intro email as soon as a contact is created in HubSpot.