Mailchimp is one of the most trusted tools for creating, sending, and tracking marketing emails. It helps businesses of all sizes build professional campaigns, manage subscriber lists, and measure engagement. With smart Mailchimp Integrations, you can expand its power. Capture more leads, personalize outreach, and automate follow-ups without extra effort.
Connecting Mailchimp to other apps through Workload’s no-code platform makes it even stronger. Pull in leads from social ads. Sync contacts from your CRM. Log campaign results into spreadsheets. Do it all without writing a single line of code.
In this post, we share the top five Mailchimp integrations you can build in Workload. They will save time, improve accuracy, and reach your audience at the perfect moment.
📇 Mailchimp + Salesforce – Keep Marketing and Sales in Sync
Unify your contact lists and campaign data
Sales and marketing often work in separate tools, leading to outdated lists and missed opportunities. Connecting Mailchimp with Salesforce through Workload is one of the most valuable Mailchimp Integrations, keeping every new lead in sync automatically so your audience is always accurate and ready for targeted campaigns. Setup takes just minutes, and there’s no coding required.
Trigger 🔫
App: Salesforce
Event: New Contact
What It Does: Detects when a contact is added in Salesforce.
Action 🎯
App: Mailchimp
Event: Add Subscriber
What It Does: Creates the new contact in your Mailchimp audience so you can start campaigns right away.
✨ Bonus Use Case: You can also run this workflow in reverse — when someone subscribes via Mailchimp, Workload can create a new lead in Salesforce. This keeps sales teams instantly aware of fresh marketing sign-ups and helps with quick follow-ups.
🛒 Shopify + Mailchimp – Turn Every Purchase into a Marketing Opportunity
Grow your audience and drive repeat sales
Online stores generate valuable customer data, but without automation, that data often sits unused. Connecting Mailchimp with Shopify through Workload is one of Workload’s popular Mailchimp Integrations, automatically adding each new customer to your audience so you can follow up with thank-you messages, product recommendations, or exclusive offers. Setup is quick, and no coding is required.
Trigger 🔫
App: Shopify
Event: New Customer
What It Does: Detects when a new customer makes their first purchase in your Shopify store.
Action 🎯
App: Mailchimp
Event: Add/Update Subscriber
What It Does: Adds the new customer to your Mailchimp audience, ready for automated campaigns or segmented marketing.
✨ Bonus Use Case: Use a filter to add customers who purchase certain products or spend over a set amount. This lets you create targeted email campaigns for high-value shoppers.
📝 Forms by Workload + Mailchimp – Capture Leads from Form Responses
Turn every form submission into a new subscriber
Manually moving form responses into your email list wastes time and risks losing leads. With Forms by Workload, you can create one of those simple yet powerful Mailchimp Integrations that instantly adds each new form submission to your audience, so you can start nurturing leads right away. It’s fast to set up and requires zero code.
Trigger 🔫
App: Forms by Workload
Event: New Form Submission
What It Does: Detects when someone fills out and submits your form.
Action 🎯
App: Mailchimp
Event: Add/Update Subscriber
What It Does: Adds the form submitter’s details to Mailchimp so you can start automated email campaigns.
✨ Bonus Use Case: Use custom fields in Forms by Workload to collect extra details, like product interest or location, and map them to tags in Mailchimp for more personalized marketing.
📣 Facebook Lead Ads + Mailchimp – Follow Up with New Leads
Turn social ad clicks into subscribers
Facebook Lead Ads are a great way to capture interest, but downloading leads manually slows you down. Connecting Facebook Lead Ads to Mailchimp through Workload sends each new lead directly to your audience, so you can follow up while they’re still engaged.
Trigger 🔫
App: Facebook Lead Ads
Event: New Lead
What It Does: Detects when someone submits their contact information via a Facebook Lead Ad form.
Action 🎯
App: Mailchimp
Event: Add/Update Subscriber
What It Does: Adds the new lead to Mailchimp so they can receive automated welcome emails or targeted campaigns.
✨ Bonus Use Case: Enhance your follow-up emails by including the ad’s headline or offer in the first message. With Workload, you can pass this extra data from the Facebook form into custom fields in Mailchimp, creating a highly personalized experience that matches the ad they responded to.
📊 Google Sheets + Mailchimp – Keep Your Email List Fresh and Accurate
Automatically sync your spreadsheet data with this Mailchimp integration
Many teams track leads or sign-ups in Google Sheets, but manually adding them to Mailchimp slows down your outreach. By connecting Google Sheets to Mailchimp through Workload, each new row in your sheet becomes a new subscriber in your audience. This ensures your campaigns always target the latest contacts without extra work.
Trigger 🔫
App: Google Sheets
Event: New Row
What It Does: Detects when a new row of data is added to your chosen Google Sheet.
Action 🎯
App: Mailchimp
Event: Add/Update Subscriber
What It Does: Adds the new contact from your spreadsheet into Mailchimp so they can start receiving your campaigns right away.
✨ Bonus Use Case: Use Google Sheets as a central hub for sign-ups from multiple sources. Workload can pull in leads from forms, CRMs, or other apps into the sheet, and then automatically send them to Mailchimp from one place. This is one of the most useful Mailchimp integrations for managing contacts from multiple sources.
🎓 Learn More About Mailchimp Integrations