In the fast-paced world of advertising operations (AdOps), efficiency is key. Let’s talk about why you should and how you can automate AdOps to improve your business.
Time-consuming tasks, particularly those that require a lot of data entry or manual processes, can slow down your operations, lead to human error, and ultimately increase labor costs. This is especially true when you’re managing complex platforms like Google Ad Manager (GAM) and Google Campaign Manager (GCM). These platforms offer powerful capabilities, but their extensive features can sometimes become a source of tedious work, especially when dealing with repetitive tasks.
That’s where Workload comes in. Workload is an automation tool designed to streamline these tasks, making it possible to reduce errors, increase efficiency, and allow your team to focus on more strategic efforts. Let’s explore how Workload automates AdOps tasks in Google Ad Manager and Google Campaign Manager.
Automate AdOps with Ease in Google Campaign Manager & Google Ad Manager
One of the key features of Workload is the ability to connect GAM and GCM to thousands of different apps. Once connected, you simply choose a trigger and the resulting action. The trigger can happen in GAM, GCM, or one of the connected apps. Likewise, the action can take place in either the Google platforms or any of the connected apps.
Popular Workload AdOps Automations for Google Campaign Manager & Google Ad Manager
Workload users have found a myriad of ways to automate AdOps tasks. Some of the most popular automations include:
- Generating a daily report in GCM or GAM and automatically uploading it to Google Sheets. This eliminates the need for manual report generation and data entry, freeing up valuable time for your team.
- Creating a programmatic proposal in GAM whenever a Google Form is submitted. This is a perfect example of how Workload can help automate steps in your sales or client onboarding process.
- Trafficking ad creative in GAM whenever a new file is uploaded to a Google Drive folder. This can help streamline your creative workflow and get ads live faster.
- Sending a new message in Slack whenever a new ad goes live in GAM or when a new campaign goes live in GCM. This keeps your entire team in the loop and ensures everyone is up to date with the latest campaign developments.
Advantages of Workload AdOps Automation
So, why automate these AdOps tasks? It all comes down to three key benefits: error reduction, increased efficiency, and job satisfaction.
By automating tasks, you significantly reduce the risk of human error. Even the most careful professionals can make mistakes when they’re performing repetitive, manual tasks. Automation ensures these tasks are performed consistently every time.
Increased efficiency is another major advantage. Workload helps you “do more with less” by automating time-consuming tasks and freeing your team to focus on more important and strategic initiatives.
Finally, automating repetitive tasks can lead to greater job satisfaction. Your AdOps team can spend less time on tedious data entry and more time on strategic and creative work, which is likely what drew them to the field in the first place.
In conclusion, Workload provides a powerful solution for automating tasks in Google Ad Manager and Google Campaign Manager. It’s designed to help you streamline your AdOps workflows, reduce errors, save time, and make your team happier. If you’re ready to start exploring what Workload can do for your AdOps, sign up for a free account today.