To unlock powerful automation, first connect Mailchimp to Workload. This quick-start guide walks you through two fast, step-by-step methods—one from your dashboard, and one right inside a workflow. Both take less than a minute, so you can start automating instantly.
🎛️ From the Dashboard
Start here if you’re just getting started—connect Mailchimp before building any automations.
Click on the Connections tab in the left-hand menu and click the blue + Add Connection button
Search for Mailchimp in the popup search bar and select it from the list
Enter your Mailchimp API Key and Data Center in the fields provided, then click Yes, Continue. The description fields in the window contain details on how to get the API Key and Data Center.
Once connected, Mailchimp will appear in your list of active connections
🪜 From a Workflow Step
Already building a workflow? Connect Mailchimp right from your step.
Add a Mailchimp step and move to the Account tab. Next, click Sign in to begin connecting your account.
In the pop-up window, enter your Mailchimp API Key and Data Center, then click Yes, Continue. The description fields in the window contain details on how to get the API Key and Data Center.
Enter a connection name so you can easily identify the account later, then click OK
You will now see the new connection listed in the account field
🚀 What You Can Do Once You Connect Mailchimp to Workload
Once connected, you can use Mailchimp as a trigger or action step inside any automation. Here are a few ways to put it to work:
Log new subscribers in Google Sheets or Airtable for tracking and reporting
Send Slack alerts when someone joins your email list or a campaign is sent
Update your CRM with Mailchimp campaign opens or click data
Trigger follow-up emails when forms are submitted or leads convert
You can even combine Mailchimp with tools like Stripe, Calendly, or Google Forms to build multi-step workflows that save time and keep your data flowing.
