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Google Sheets Mailchimp Integration: Add Contacts from Spreadsheet Rows
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Keeping your Mailchimp contact list updated can be a hassle, but automation makes it effortless. With Google Sheets Mailchimp Integration, every new row in your spreadsheet instantly creates or updates a contact in Mailchimp. Workload handles the entire process for you, ensuring that all details are properly formatted and transferred without manual input. As a result, you save time, reduce errors, and enhance your email marketing workflow.

If you need extra help, you can watch our step-by-step video on the Workload YouTube channel. Additionally, you can visit Workload University or our Workload Help page for more automation tips.

Overview: Google Sheets Mailchimp Integration #

With this integration, you will:

  • Automatically trigger the workflow when a new row is added to your Google Sheet.
  • Format the data using Workload’s AI Formatter to meet Mailchimp’s requirements.
  • Seamlessly create or update a contact in Mailchimp with accurate details.

Before you begin, make sure you have:

  • A connected Google Sheets account.
  • A Mailchimp account with an active contact list.
  • A Workload account to create and manage your integration.
Introduction to "Google Sheets MailChimp Integration: Add Contacts from Spreadsheet Rows" workflow.

Step 1: Setting Up Your Workflow in Workload #

  • Open the Workload editor: Create a new workflow in the Workload editor to begin the integration process.
Create a new workflow for your Google Sheets Mailchimp Integration.
  • Name your workflow: Choose a descriptive title like “Sheets to Mailchimp” for easy identification.
Create a new title for the Google Sheets Mailchimp Integration.
  • Select the trigger app: Choose Google Sheets and set the trigger event to “New Spreadsheet Row.”
Select the Google Sheets app for the trigger and then choose the trigger event "New Spreadsheet Row."
  • Connect your account: Securely link your Google Sheets account to Workload.
Connect your Google Sheets account.
  • Choose your spreadsheet: Select the specific Google Sheet you want to monitor.
Select the Google Sheets spreadsheet and sheet that you want the trigger to monitor.
  • Test the trigger: Run a test to confirm that Google Sheets detects new rows correctly.
The the Google Sheets trigger.

Step 2: Configuring the Google Sheets Trigger #

  • Review the retrieved details: Ensure the data includes key contact information like Name, Email, Address, and Birthday.
  • Select relevant fields: Determine which data should be sent to Mailchimp and if formatting changes are necessary.
Review the Google Sheets trigger response and decide upon the details that you will want to use in the Mailchimp step.

Step 3: Formatting Data with AI #

  • Select Workload’s AI Formatter: From the Tools section of the action app selector, choose AI Formatter by Workload. We will use this to adjust the data to meet Mailchimp’s format requirements.
In Step 2, select the AI Formatter by Workload utility from the Tools menu.
  • Format addresses: Split an address into separate fields (street, city, state, zip code) to match Mailchimp’s structure.
Create an AI prompt to format the address data from the trigger into the format accepted by Mailchimp.
  • Format birthdays: Extract and adjust the date so it only includes the month and day, as required by Mailchimp.
Create an AI prompt to format the date data from the trigger into the format accepted by Mailchimp.
  • Test the formatter: Run a test to ensure accuracy before proceeding.

Step 4: Adding Contacts to Mailchimp #

  • Add a Mailchimp action: Create a new step in Workload by selecting the Mailchimp app and then choosing the action event “Add or Update Contact in a List”.
Add a new Mailchimp step and select the "Add or Updated Contact in a List" action event.
  • Connect your Mailchimp account: Log in and select the appropriate Mailchimp account.
Securely connect your Mailchimp account to Workload.
  • Select contact list: Select desired contact list from Mailchimp.
Select the list in Mailchimp.
  • Map fields to Mailchimp: Match Google Sheets and AI Formatter data to Mailchimp fields:
    • First Name: From Google Sheets.
    • Last Name: From Google Sheets.
    • Email: From Google Sheets.
    • Address: From AI Formatter.
    • Birthday: From AI Formatter.
Map the data from the trigger and AI Formatter steps into the Mailchimp fields to setup your Google Sheets Mailchimp Integration.
  • Test the action: Run a test to ensure contacts are added correctly.
Test your Mailchimp step by clicking the button.
  • Verify Mailchimp entries: Check your contact list to confirm the new addition.
Verify in Mailchimp that the Google Sheets Mailchimp integration is working.
  • Activate the workflow: Check that each step (node) is showing a green indicator and then enable the integration so that every new row in Google Sheets automatically adds a contact to Mailchimp.
Activate your "Google Sheets Mailchimp Integration".

Conclusion: Google Sheets Mailchimp Integration #

By following these steps, you can streamline contact management with Google Sheets Mailchimp Integration. This automation not only saves time but also ensures accurate data entry, reducing the risk of errors in your email marketing efforts.

For even more automation solutions, visit Workload University or explore our Workload Help page.

Happy automating!

Google Sheets, Mailchimp

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